Their current platform lacked powerful lookup and filtering options, a seamless checkout procedure and the data analytics capabilities wanted for knowledgeable decision-building. This brought about a significant amount of abandoned carts.
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Whilst Lyte was redefining the ticketing market, it experienced no definite CRM procedure. Lyte utilized twelve–15 different SaaS solutions across various departments, which brought about a lack of alignment concerning teams, duplication of labor and overlapping duties.
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